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Detailed Client Portfolio

Aquatics by Design, Inc.

Aquatics by Design, Inc.

Description:

Custom acrylic and glass aquariums and cabinetry; theme aquariums; aquarium project management; maintenance services, life support systems, and renovations; freshwater, saltwater, invertebrates, and planted aquarium livestock; standard aquariums, stands, and canopies; calculators and converters.

Notes:

High Aspirations was contracted to redesign the Aquatics by Design, Inc. web site. The catch with this redesign was that the client didn't really want to change the design of the site. They weren't happy with their search engine rankings and one of the main reasons they weren't doing well was that their site had been designed as all images. There wasn't any text for the search engines to find! A copywriter provided the new text and the site was recreated with the same layout and images. There were, of course, some changes like the addition of a links page for reciprocal linking and a Calculators & Converters page to encourage fish hobbyists to visit the site. This redesign went live on July 11, 2005 and we have been maintaining their site since.

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